COPY

PRODUCT COPY (IP COLLECTION COPY & PRODUCT DESCRIPTION PAGES)

IP Collection Copy

hello kitty collection copy
twilight collection copy
matrix collection copy

Hello Kitty 2.0 | SHEGLAM
The copy behind this collection is inspired by kawaii Valentine’s Day vibes, while keeping things fun & flirty.
Highlighted product names include:
– Cupid Cutie Powder Puff
– Jelly Amor Hydrating Primer

The Twilight Saga | SHEGLAM
The copy for this collection is inspired by iconic moments in The Twilight Saga combined with a romantic flare.
Highlighted product names include:
– Premonition Roll On Lip Oil
– Eternal Love Eyeshadow Palette

The Matrix Resurrections | SHEGLAM
The copy for this collection features references to both characters and classic scenes from The Matrix.
Highlighted product names include:
– Going Digital Two-Tone Blush
– Prophecy Eyeshadow Palette

Product Descriptions

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These are products that I named and wrote descriptions for at SHEGLAM.

I gained inspiration from common idioms used in Wild West-themed media to give the first product a unique spin.

The name and description of the second product capture a playful blend of fantasy and functionality.

LONG FORM WRITING (FOOD, BEAUTY, & POP CULTURE ARTICLES)

Beauty & Lifestyle

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Sesi Magazine (Editorial Column)
A seasonal column I wrote highlighting sustainable beauty finds.

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The SHEGLAM Edit (Explainer Article)
A how-to guide for choosing the best SHEGLAM primer.

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Sesi Magazine (Beauty Trend Listicle)
Snippet from a round up of Black girl-friendly beauty trends for prom.

I love trying any reviewing new makeup, and in 2023, I wrote seasonal makeup roundup columns, makeup reviews, and covered trending beauty for Sesi Magazine.

Most recently, I have written deep dive/explainer articles for SHEGLAM, highlighting how to navigate the range of products you’ll find on their site along with how to fit them into your routine.

Food & Pop Culture

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Sporked (Food Think Piece)
A packaged food-inspired listicle with a comedic spin.

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Sporked (Food & Lifestyle)
A comedic article blending food recommendations with introvert life advice.

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Mashed (Pop Culture)
A pop culture explainer about Hamburger Helper’s stint in the rap world.

I have an array of published articles from my time working at Good Mythical Morning’s Sporked and Static Media’s Mashed that include news articles, ranked listicles, pop culture articles blending trending moments and food, and the occasional fun think piece about packaged food.

SOCIAL COPY (CAPTIONS, SCRIPTING, & CONTENT STRATEGY)

Social Captions

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Content Scripting

Paid Social Content for Lilly Lashes

Organic Social Content for CVS

Paid Social Content for Mario Badescu

QVC Script & VO done by me for SHEGLAM Hair

Content Strategy

Campaign Success Story – OXY Acne Care

PROBLEM:

In December of 2023, the OXY Acne Care team shared that their product had been removed from Target stores. Already in the midst of a complete rebrand, their team shared that part of their pitch to the Target team to return to shelves would rely on a solid social campaign.

STRATEGY:

The OXY Acne Care team shared the goal of their campaign was to resonate with the part of their demographic that carries majority of the purchasing power (moms of teens and Gen Z), so I pitched these video concepts to best represent their needs and their brand in their next meeting with the Target team, incorporating different pieces of their potential demographic and mockups of their product in Target. After gaining more info from the OXY team on their target demographic, I was able to craft/script these four concepts complete with hooks, relevant captions & hashtags, and any key focal points or RTB’s to include in the video itself.

RESULTS:

By August of 2024, their team shared that, after meeting with the Target team and doubling their following on TikTok with the above content strategy, they were successful in returning to Target shelves and saw their products in Target stores as soon as February of 2025.

Get in touch!

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info@example.com

office@example.com

55 555-5555

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